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Manufacturers Optimistic Despite Uncertainty Early in 2025

April 1, 2025
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economics-manufacturingDespite a sluggish start to the year, manufacturers across North America are expressing cautious optimism about the future, according to the most recent Metalforming Insight study completed in collaboration with Harbour IQ powered by Wipfli. The report, which gathered insights from nearly 300 manufacturing leaders in the U.S., Canada, and Mexico, offers a PMA member who participate a snapshot of current trends, concerns, and expectations within the sector.

Optimism on the Rise

While uncertainty defined the early months of 2025, 43% of metal formers expect profits to increase more than 5% in 2025 compared to 2024 which is slightly higher than other manufacturers. Manufacturers that participated in the study project an average revenue growth of 2.7%, reflecting renewed confidence in a gradually stabilizing market.

The HIQ Index—a measure of industry sentiment based on profit expectations, utilization, revenue, and backlog—rose from 52 at the end of 2024 to 57 in Q1 2025. However, key concerns of metal formers remain largely unchanged: trade and tariff policy, rising operational costs, continued inflation, and raw material pricing. 

Most manufacturers appear to be starting the year slow, but Wipfli expects business to gain momentum across the board in the latter half of 2025 and into 2026. For metal formers, sectors like aerospace, defense and industrial machinery are better positioned for growth compared to agriculture and automotive. To stay competitive, we encourage manufacturers to base their forecasts on real data, drive efficiency, and sharpen their sales strategies.

Manufacturing utilization—defined by a 24-hr., five-day operational model—for metal formers is reported at 63% in Q1 2025. This is higher than other process types – plastics processors and die casters which are at 53% and 51% respectively. However, all process types anticipate increased utilization as demand picks up later in the year.

Tariff Pressures Loom Large

One of the most pressing issues highlighted in the study is the growing impact of tariffs. Sixty-one percent of manufacturers expect tariffs—proposed or activated by the current U.S. administration—to affect their operations. These changes are already influencing global supply chain strategies, with companies pausing contracts, shifting suppliers outside the U.S., and increasing interest in domestic production.

Existing and yet to be announced tariffs are reshaping decision-making across the industry, regardless of manufacturing type. With today’s ever evolving landscape, data-driven decision-making are essential in today’s rapidly evolving environment.

To arm themselves with the right data we encourage PMA members to participate in the upcoming PMA Metalforming Insight benchmarking survey that will launch on April 16. Additionally, Wipfli is hosting a free webinar “Tariff strategies: Adapting in a changing landscape” on April 7 from 11 a.m.–noon (CT). During this webinar Laurie Harbour (Wipfli) and Omar Nashashibi (Inside Beltway), will provide a current update on trade policy as well as its impact on the manufacturing supply chain. 

It is clear uncertainty will persist. For manufacturers, agility and insight will be the difference between resilience and disruption. Businesses must stay informed and flexible, while preparing to pivot as this complex policy shift takes shape. MF

Industry-Related Terms: Die
View Glossary of Metalforming Terms

 

See also: Wipfli LLP, Wipfli LLC

Technologies: Management

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