Tower Metalworking Fluids to Undergo Rebranding

February 24, 2022

tower-metalworking-fluids-logoTower Metalworking Fluids, Chicago, IL, has announced a company rebranding effort that, according to Scott Prince, president and CEO, will enable the company to expand its products and services, attain global growth targets and foster new customer relationships.

“As an employee-owned company, we have a progressive mindset to keep up with technology and continue to develop innovative metalworking-fluid solutions to meet market demand,” says Prince. “Rebranding will allow us to effectively communicate our capabilities that support the needs and objectives of our customers.”

Among rebranding initiatives: a new website design and social-media profiles, and an updated visual brand signature.

 

See also: Tower Metalworking Fluids

Technologies: Lubrication

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