Tower Metalworking Fluids to Undergo Rebranding
February 24, 2022Comments
Tower Metalworking Fluids, Chicago, IL, has announced a
company rebranding effort that, according to Scott Prince, president and CEO,
will enable the company to expand its products and services, attain global
growth targets and foster new customer relationships.
“As an employee-owned company, we have a progressive mindset to keep up with technology and continue to develop innovative metalworking-fluid solutions to meet market demand,” says Prince. “Rebranding will allow us to effectively communicate our capabilities that support the needs and objectives of our customers.”
Among rebranding initiatives: a new website design and social-media profiles, and an updated visual brand signature.
See also: Tower Metalworking Fluids
Technologies: Lubrication
