Prima’s New Digital Channel to Host Virtual Open Houses, Product Demos, More

May 1, 2020

prima-power-prima@home-digital-channel Prima Industrie S.p.A., Turin, Italy (with U.S. headquarters in Arlington Heights, IL), has launched Prima@Home. The new digital channel,, provides a streaming platform where the company can host online events, product demonstrations, webinars, technical presentations and training courses, as well as provide on-demand streaming of content. Customers can use the channel as a direct connection with the firm’s technology centers in Italy, Finland, China and the United States.

Says Ezio Basso, CEO of Prima Industrie, “Prima@Home is our contribution to a new sustainable restart. We break down the distances and barriers of our tech centers to welcome customers wherever they are and at any time.”

Prima@Home kicks off with its first live-streamed event on May 14--a virtual open house dedicated to the firm’s flexible manufacturing systems, where visitors will witness a showroom demonstration of equipment and software capabilities. Then, on May 28, the digital channel will broadcast a virtual open house dedicated to a variety of technology solutions from Prima Power and from Prima Additive, including laser systems, sheet metalworking machines and additive technology.

Industry-Related Terms: LASER
View Glossary of Metalforming Terms


See also: Prima Power North America, Inc.

Technologies: Cutting


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