Hot Stamping Experience 2023


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Wednesday, November 29 - Thursday, November 30, 2023 | Holland, MI

Thank you to everyone who joined us in Holland, MI, for the 5th annual Hot Stamping Experience and Tech Tour! This sold-out conference had more than 100 participants hear presentations from experts on the ever-expanding world of hot stamping, networked with peers, and saw hot stamping in action during a tour of GNS North America’s Holland facility.

Check out the photos from the event here.

Information about the 2024 event will be available in the summer.

  • Wednesday

    November 29, 2023

    1:00 p.m.
    Registration Opens / Display Area Open

    2:30 p.m.
    New Press-Hardening Grades and Process Enhancements for Hot Stamping
    Eren Billur, Technical Manager, Billur Metal Form
    Danny Schaeffler, President, Engineering Quality Solutions, Inc./Chief Content Officer, 4M Partners, LLC

    2:30 p.m.

    New Press-Hardened Steels and Process Enhancements for Hot Stamping

      Multiple press-hardening steel (PHS) grades exist, with options having tensile strength ranging from 1000 to 2000 MPa after full hardening. Other grades, known as press-quenched steels, can pair with PHS grades in the hot stamping process to create areas of lower strength but higher ductility, cut-edge stretchability and energy absorption. Key to their expanding use are techniques to achieve tailored strength, stiffness or energy absorption within a single part.

      Press-hardened steels for initial applications did not have corrosion protection, and these uncoated steels find use today. However, coatings for PHS grades have several functions, including preventing scaling and decarburization in the furnace as well as corrosion protection.

      Recent years have also seen an increase in the understanding of the warm and hot stamping of aluminum alloys. Billur and Schaeffler will discuss these topics, and more!

    3:30 p.m.
    Controlling the Heating and Cooling Cycles During Hot Stamping
    Mike Austin, Director, Manufacturing Engineering, Diversified Tooling Group, Inc

    3:30 p.m.

    Controlling the Heating and Cooling Cycles During Hot Stamping

    How austenitization and martensitic phase transformations for boron steel are managed, and how related aluminum silicon coatings are controlled during both steps.

    4:30 p.m.
    The Future of Hot Stamping
    Thomas Ausmann, Global Advanced Engineering, Tesla Motors

    4:30 p.m.

    The Future of Hot Stamping

    Brief overview of the evolution of Hot Stamping and how the automotive industry is adapting this technology in future vehicle designs.

    4:50 p.m.
    Networking Reception and Display Area Open
    Ends at 6:00 p.m.

  • Thursday

    November 30, 2023

    8:00 a.m.
    Breakfast and Display Area Open

    8:45 a.m.
    Die Development and Process Simulation for Hot Stamping
    Kidambi Kannan, Engineering Manager, AutoForm Engineering

    8:45 a.m.

    Die Development and Process Simulation for Hot Stamping

      Kannan, engineering manager at AutoForm Engineering, who will discuss recent advances in engineering and simulation technology related to hot stamping, including:

      • Part-property tailoring technologies, by controlled cooling of the blank prior to forming and quenching

      • Phase-dependent characterization of press-hardenable steels

      • Handling of tribology in press hardening

    9:30 a.m.
    Case Study: Hot Forming High Strength Aluminum at fischer Group
    Marc Schweizer, Business Development Manager, fischer Group
    Thorsten Junge, Head of Business Development, fischer Hydroforming GmbH

    9:30 a.m.

    Case Study: Hot Forming High Strength Aluminum at Fischer Group

      High-strength 6000- and 7000-series aluminum alloys offer the opportunity for weight reduction in the automotive industry as well as other industries forming aluminum sheet. Until now, the production of automotive body-in-white components from these materials using conventional processes has been possible only to a limited extent. With the recent introduction of aluminum hot forming using the hot-form quench (HFQ) process, fischer group, at its new state-of-the-art production plant in Achern, Germany, has opened up new possibilities in the design and construction of complex, high-strength, lightweight-aluminum components. 
     
      The process comprises three main steps: solution annealing of the shaped blank, at approximately 450-550 C; rapid forming and simultaneous quenching of the component in the forming tool; and artificial aging at 180-200 C to achieve the final mechanical properties. Using the process to form 6000-series alloys results in tensile strengths exceeding 390 MPa, and for 7000-series alloys, material strength can exceed 560MPa, while delivering tight tolerances with very high repeatability.

    10:15 a.m.
    Break and Display Area Open

    10:45 a.m.
    Applications for Hot Stamping in the New WorldAutoSteel Steel E-Motive Ride-Sharing Vehicle
    George Coates, Technical Director, WorldAutoSteel

    10:45 a.m.

    Applications for Hot Stamping in the New WorldAutoSteel Steel E-Motive Ride-Sharing Vehicle

      Just released, the new Steel E-Motive fully autonomous electric-vehicle body structure concept from WorldAutoSteel consists of 33-percent press-hardened steel, achieving an average body-structure tensile strength of 1259 MPa. This presentation will take a deep dive into the most significant applications for hot stamping that contribute to the overall success of this 3-yr. project. 
     
      One highlight: Virtual B-pillars integrated into the doors, creating a compact section for optimum passenger visibility and access. Bake-hardenable steel’s Class A-quality surface combined with a scissor door design enables elimination of the bodyside outer for mass and cost savings.

    11:30 a.m.
    Hot Stamping and Die Development at GNS North America/Holland
    Michael Alcala, Vice Chairman Board of Directors and Chief Executive Officer
    Jason Blust, Vice President of Engineering and Product Development, GNS North America

    11:30 a.m.

    President and CEO, GNS North America

      GNS executives Michael Alcala and Jason Blust will update attendees on the application of hot-stamping technology at GNS North America, recently named a 2022 GM Supplier of the Year, and prepare attendees for what they will witness during their tour of the GNS Holland facility.

    12:00 p.m.
    Lunch and Display Area Open

    1:00 p.m.
    Depart for GNS North America
    All attendees will take the bus to and from GNS North America.

    1:15 p.m.
    Tour of GNS North America
    Holland, MI

    1:15 p.m.

    Tour of GNS North America, Holland, MI

      GNS North America excels in manufacturing press-hardened steel (hot-stamped) and conventionally stamped parts. It covers bumper-to-bumper products that include structural parts, roof reinforcements, bumper components, B-pillars and door beams. Its Holland facility hosts the firm’s North American headquarters, corporate sales offices, manufacturing operations and tooling development. Tour participants will see:
    • Press-hardened steel stamping lines, featuring robotic material handling and automation, with vertically stacked ovens and hydraulic press capacities ranging from 500 to 800 tons.
    • Trumpf 8030-series, five-axis laser-cutting cells used to perform secondary operations such as hole/slot cutting and trimming of non-developed trim edges.
    • Assembly weld cells, in both flexible and purpose-built configurations. Capabilities include robotic material handling, carried and non-carried resistance welding, robotic gas-meta-arc welding, and automated inspection and traceability.
    • Non-weld fastener-application cells robotically applying clinch studs and nut clips.
    • The GNS Holland facility also is home to Quincy Tool and Engineering, the GNS North America Operations tool and die-design/engineering and build center. 

    2:15 p.m.
    Depart for Hotel

    2:30 p.m.
    Q&A with GNS.
    After Return to Hotel

    3:00 p.m.
    Conference Wrap Up and Adjournment


Michael Alcala

Michael Alcala

Vice Chairman Board of Directors and CEO, GNS North America - Grand Rapids

Mike Alcala currently serves as Vice Chairman Board of Directors and Chief Execu...

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Michael Alcala

Michael Alcala

Vice Chairman Board of Directors and CEO, GNS North America - Grand Rapids

Mike Alcala currently serves as Vice Chairman Board of Directors and Chief Executive Officer at GNS North America. Mike is also the President and Owner of FRANSTO LLC and has applied his expertise to operations turnaround, interim management, and a variety of business advisory and project engagements. Mike has had a progressive and successful career having served as President and CEO multiple times, COO, Executive Vice President, and the senior executive responsible for sales and program management related disciplines multiple times. He held positions in financial and cost management earlier in his career. An accomplished executive with proven executive leadership, operational management, growth performance and business results, he is able to quickly gain expertise in new businesses, analyze and address complex situations, develop and execute creative and comprehensive strategies, and lead by personal example. He excels at building and sustaining relationships with clients, partners, management, employees, and diverse cultures and is successful at management and leadership, strategic repositioning for growth, business turnaround, comprehensive operational restructuring, program management, consolidation, and post-acquisition integration. Mike is an active member of the Motor Equipment Manufacturers Association. He is a MEMA Original Equipment Suppliers Board member, a MEMA Board Member, a member of the MEMA OE CEO council and previously was the Chairman of the MEMA OE Small and Medium Suppliers Council. He currently serves on the CEO council for Talent First in Western Michigan, is the Chairman of the Divine Child Executive Advancement Committee in Dearborn, Michigan, and is a member of the Board of Directors of Erika's Lighthouse, a non-profit organization. Mike holds a Bachelor of Business Administration, Magna Cum Laude, from Northwood University..
Thomas Ausmann

Thomas Ausmann

Global Advanced Engineering, Tesla Motors

Thomas Ausmann has worked for Tesla in Global Advanced Engineering for nearly tw...

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Thomas Ausmann

Thomas Ausmann

Global Advanced Engineering, Tesla Motors

Thomas Ausmann has worked for Tesla in Global Advanced Engineering for nearly two years, devoted to launching the company's new Cybertruck. Previous to that position, he has held several executive positions as vice president of technology for BANT Intl., director of metal forming for Benteler, and corporate manager at Magna. Ausmann earned a Certified Automation Professional certificate for Porsche, and is a journeyman tool-and-diemaker. He has expertise in hot stamping and hydroforming, and holds a patent in high-speed hot stamping, decreasing cycle time by up to 25%.
Mike Austin

Mike Austin

Director - Mfg. Engineering, Diversified Tooling Group, Inc.

Mike Austin is Director of Manufacturing Engineering for Diversified Tooling Gro...

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Mike Austin

Mike Austin

Director - Mfg. Engineering, Diversified Tooling Group, Inc.

Mike Austin is Director of Manufacturing Engineering for Diversified Tooling Group, whose American Tooling Center operation supplies hot stamping dies to automotive OEMs and suppliers. Mike has headed up the hot stamping development activities team at DTG for the last 7 years including the installation of their AP&T Hot Forming Press Cell, Prima LaserNextfive-axis laser cutting cells, and hot stamping focused metallurgical lab. Mike has 47 years of industry experience in automated processes for hot forming and cold stamping, has authored a number of papers and is a frequent speaker on metalforming subjects.
Eren Billur

Eren Billur

Technical Manager, Billur Metal Form

After studying at Baskent University and Virginia Commonwealth University, Eren ...

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Eren Billur

Eren Billur

Technical Manager, Billur Metal Form

After studying at Baskent University and Virginia Commonwealth University, Eren Billur graduated and received his Ph.D. in Mechanical Engineering from The Ohio State University in 2013. As a successful researcher at the Center for Precision Forming, he was responsible for the coordination of sheet forming research. His focus is set on comprehensive topics such as material characterization, sheet metal forming processes and finite element simulations. Eren worked as an Assistant Professor of Automotive Engineering at Atilim University, between 2014 and 2018. He is now technical manager of Billur Makine and Billur Metal Form companies, both located in Ankara, Turkey. He has authored/co-authored more than 20 scientific papers (including proceedings) and contributed to four books, including "Hot Stamping of Ultra High Strength Steels," published in late 2018.
Jason Blust

Jason Blust

Vice President of Engineering and Produc..., GNS North America

Jason Blust is Vice President of Engineering and Product Development at GNS Nort...

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Jason Blust

Jason Blust

Vice President of Engineering and Product Development, GNS North America

Jason Blust is Vice President of Engineering and Product Development at GNS North America.
Jason Blust

Jason Blust

Vice President of Engineering and Produc..., GNS North America - Grand Rapids

Jason Blust is Vice President of Engineering and Product Development at GNS Nort...

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Jason Blust

Jason Blust

Vice President of Engineering and Product Development, GNS North America - Grand Rapids

Jason Blust is Vice President of Engineering and Product Development at GNS North America.
George Coates

George Coates

Technical Director, Worldautosteel

George Coates, technical director at WorldAutoSteel, is an integral part of the ...

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George Coates

George Coates

Technical Director, Worldautosteel

George Coates, technical director at WorldAutoSteel, is an integral part of the WorldAutoSteel/Ricardo technical engineering team responsible for delivering the Steel E-Motive program. He is responsible for program management and guidance, engineering, steel-application input, and integrating steel member subject-matter expertise.
Thorsten Junge

Thorsten Junge

Authorized Officer / Head of Business De..., Fischer Hydroforming Germany

Thorsten Junge is an authorized officer and head of business development at fisc...

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Thorsten Junge

Thorsten Junge

Authorized Officer / Head of Business Development, Fischer Hydroforming Germany

Thorsten Junge is an authorized officer and head of business development at fischer Hydroforming, Menden, Germany. He also is a scientific assistant at the University of Siegen and Chair of Forming Technology. He has a degree in industrial engineering from the University of Siegen.
Kidambi Kannan

Kidambi Kannan

Engineering Manager, AutoForm Engineering USA, Inc.

Kidambi Kannan has served as engineering manager with AutoForm Engineering USA f...

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Kidambi Kannan

Kidambi Kannan

Engineering Manager, AutoForm Engineering USA, Inc.

Kidambi Kannan has served as engineering manager with AutoForm Engineering USA for more than 20 years. In this role, he has been responsible for customer technical support, technical account management, training development and delivery, etc., and has developed a good understanding of evolving practices and challenges in the automotive stamping domain.
Daniel Schaeffler

Daniel Schaeffler

President, Engineering Quality Solutions, Inc.

Dr. Danny Schaeffler has spent his 30-year career focusing on materials selectio...

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Daniel Schaeffler

Daniel Schaeffler

President, Engineering Quality Solutions, Inc.

Dr. Danny Schaeffler has spent his 30-year career focusing on materials selection for sheet metal product applications, stamping tooling buyoff, hands-on formability analyses, and manufacturing process improvement. He is the founder and president of Engineering Quality Solutions, and is passionate about training new and experienced employees at manufacturing companies about how sheet metal properties impact their forming success. Schaeffler wrote The Science of Forming and Metal Matters monthly columns for PMA's MetalForming magazine, as well as articles for other magazines and journals. Through his other company, 4M Partners, Schaeffler wrote and published “Sheet Metal Forming—Engineering and Business Management.' Danny provides seminars on sheet metal formability for the Precision Metalforming Association. Danny is the lead content developer and presenter of the AHSS Metallurgy and Formability Training materials for the Auto/Steel Partnership, as well as the Metallurgy and Forming Technical Editor of the WorldAutoSteel Advanced High Strength Steel Application Guidelines. Schaeffler serves on the SAE International Metals Technical Committee responsible for specification creation and modification, and is past president of the North American Deep Drawing Research Group.
Marc Schweizer

Marc Schweizer

Business Development Manager, Fischer Group

Marc Schweizer has been business development manager for fischer Group since 201...

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Marc Schweizer

Marc Schweizer

Business Development Manager, Fischer Group

Marc Schweizer has been business development manager for fischer Group since 2019. He has a Master's Degree in Mechanical Engineering from the University of Karlruhe (KIT), and worked previously as a junior development engineer at Volkswagen AG, and as a senior development engineer at AUDI AG.

Registration Info

The 2023 event has concluded. Information about the 2024 event will be available in the summer.

April 3 - October 29

Non-Member: $330 per person

PMA Member: $165 per person

October 30 - November 15

Non-Member: $439 per person

PMA Member: $219 per person

November 16 - November 29

Non-Member: $494 per person

PMA Member: $274 per person


Haworth Hotel and Conference Center

225 College Ave. | Holland, MI | 49423

Rate: $161 per night plus applicable taxes

Book your hotel room ONLINE using group code 2302HOTSTA by Tuesday, November 7, 2023, or until sold out to receive the discounted group rate.

Cancellation Policy: Must be completed 48 hours prior to arrival to avoid fees or charges.

Book Hotel Room

Use Group Code: 2302HOTSTA

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Questions?

Please contact Ali Miller at amiller@pma.org or 216-901-8800 with any conference registration questions.