Mark Ullstrup Retiring from Superior Die Set, Rodney Yeomans Named VP of Sales and Marketing

January 14, 2021

Superior Die Set (SDS), Oak Creek, WI, announced that Mark Ullstrup has retired as vice president of sales and marketing; Rodney Yeomans, director of sales, assumes the VP role. Ullstrup has been with SDS since 1981, and served on the Precision Metalforming Association Board of Directors.

“Mark has left an enduring stamp on our business. His contribution to the organization will always be valued and remembered,” says CEO Martin Girga.

Yeomans, commenting on his prominent career in manufacturing sales, adds, “I have been in manufacturing and metal forming virtually my whole life. My father and grandfather both had die shops in Michigan which I worked in throughout high school and college.” He has spent the last 7 yr. working his way up at SDS, starting as a sales manager and then regional sales manager where he invested time in building SDS’s dynamic sales team. Yeomans has served as director of sales for the past 3 yr.

Industry-Related Terms: Die, Forming
View Glossary of Metalforming Terms


See also: Superior Die Set Corp.

Technologies: Tooling


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