Simpac, Elm Park Labs Introduce New Extended-Reality Tool for Metal Formers

May 3, 2021

Simpac-XR-tool-elm-park-labs-metal-stampingSimpac America, Troy, MI, the North American subsidiary of South Korean press manufacturer Simpac Inc., has partnered with Elm Park Labs, Royal Oak, MI, to create an exclusive extended-reality (XR) tool for the metal forming industry. The collaboration will encompass three project phases: sales and marketing, buy-offs and installations, and service and operational support. The kick-off project will be an augmented-reality (AR) sales and marketing software tool that will showcase Simpac’s CX-200 press.

“We are proud to have made such a strategic partnership with Elm Park Labs,” says YH Kim, president of North American operations at Simpac America. “Together we are expanding on Simpac’s IIOT portfolio while supporting our customers as they dive deeper into Industry and Digitalization 4.0.” 

Simpac-elm-park-labs-extended-realityElm Park Labs will handle the design, development, testing and deployment of the AR application that will allow Simpac not only to promote the new press series in a highly innovative way but to also enable it to highlight key components of the press, its functionality, and its specific parts and capabilities. 

The XR tool provides a three-dimensional view that allows users to remotely “walk around” a press, view its internal components and check or adjust its sizing to verify floorspace requirements.

“The XR ecosystem we are creating for Simpac is paramount to bringing a simulated and enhanced environment to the metal forming industry,” explains Kimberley Hanke, founder and CEO of Elm Park Labs. “The robust AR solution for the CX-200 press is only the beginning for this long-term partnership. The goal is to apply all sectors of XR in order to tackle key industry problems that will, in turn, improve turnaround times and knowledge transfer, and ultimately reduce costs while creating an immersive experience.”

The second and third project phases will allow for a completely remote buy-off process, ensuring safety throughout the pandemic, efficiency and cost savings for Simpac customers. In addition, the tool will enable the delivery of remote technician, maintenance, technical service and operator instructions for international communications, providing easy access to extensive three-dimensional instructions and support. This also will provide a seamless solution for part orders, part identification and tool identification specific to maintenance activities or part replacement.

Says Stephan Robertson, general manager/VP of sales and operations at Simpac America: “This collaboration is just the tip of the iceberg as the UI/UX systems and software IP that Elm Park Labs is configuring for our press systems will set a benchmark for how press manufacturers provide immediate accessibility of critical spare parts and support.”

Learn more about Simpac’s XR tool during an exclusive webinar hosted by MetalForming magazine on June 10, 2021, beginning at 1:30pm EST. The webinar will explain how the low latency experience works, why the tool was created, and what impact it will have for press manufacturers, capital-equipment suppliers, plant managers and other key players in the metal forming industry. Simpac also will deliver a presentation on its XR technology during FABTECH 2021, and provide a live demo at its booth--#D46931.

Industry-Related Terms: Forming, Functionality, Transfer
View Glossary of Metalforming Terms


See also: SIMPAC America Co. Ltd.

Technologies: Stamping Presses


Must be logged in to post a comment.
There are no comments posted.

Subscribe to the Newsletter

Start receiving newsletters.