Internet of Things



Kick-Start Program to Aid IIoT Startups

Monday, October 1, 2018

Google, the Menlo Park, CA-based provider of Internet-related services and products, and San Jose, CA-based relayr, provider of Industrial Internet of Things (IIoT) solutions, have announced a kick-start program for IIoT startups and small to mid-sized industrial organizations that manufacture, operate and service industrial equipment, such as pumps, motors, elevators and appliances. With access to relayr’s offerings, ranging from technology and insurance to finance solutions, the kick-start program helps companies transition from capital expenditures to operating expenses, as well as reach target business goals such as equipment uptime, service-level agreements and uptime guarantee-based models.

“We are excited to partner with relayr to help industrial companies identify precise business parameters that can be optimized by using IoT,” says Antony Passemard, head of product management, Google Cloud IoT. “By offering credit for Google Cloud IoT Platform and relayr’s wealth of experience and technology solutions, we can help small and mid-sized companies set clear ROI and business objectives prior to implementation. We believe that this business outcome-focused kick-start program will enable industrial customers to confidently invest in their digital migration; and leverage the services provided by relayr and Google for financial success now and in the future.”

The kick-start program offers:

  • Access to relayr’s advisory services for determining ROI on IoT investments and next steps for successful business outcomes.
  • Credits toward onboarding and monitoring industrial assets on Google Cloud IoT Platform using relayr’s device-management and middleware software.
  • Web-based training for relayr’s IIoT solution on Google Cloud Platform to help accelerate implementation of vertical solutions.
  • Optional professional services for scaling and production rollout to ensure that solutions are ready for market deployment.

“Google is a strategic partner for relayr and this has been showcased through our joint success with real industrial customers,” says Guneet Bedi, vice president sales and general manager Americas, relayr. “We hope that this initial momentum and the launch of the kick-start program will allow for even more industrial companies to reach their potential with relayr’s full-spectrum approach for IoT implementation.”

Disruptive Departure

One such example of a company benefiting from the Google/relayr partnership is Aluvation, a heattreatment company in Paderborn, Germany. Relayr’s IoT platform-connected heattreatment modules from Aluvation take only a few days to install, versus the six to 12 months for installing heattreatment production lines. The modules start producing hardened components in a pay-as-you-go “heattreatment as a service” business model, a disruptive departure from how industrial devices are managed and monetized.

“The compelling IoT connectivity of our microfactories that relayr provides via the Google Cloud Platform is a crucial part of our business model,” says Markus Belte, CEO and founder, Aluvation. “The relayr solution not only enables basic tracking functions, it also provides sophisticated predictive maintenance, allowing us to provide uptime guarantees to our clients, remote monitoring and adjustment of the production process from our central technology center, and the new business concept of aluminum heattreatment as a service.”

For more information on Google and relayr’s work with Aluvation, visit For more information on the kick-start program, visit


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