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Zeiss Industrial Quality Solutions Transforms its Go-to-Market-Strategy in Canada

December 17, 2024
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Metrology company Zeiss Industrial Quality Solutions has announced a transition to direct sales in the Canadian market for its equipment lineup, including coordinate measuring machines, vision measuring machines, and surface, form and geometry products. This strategic shift, effective January 1, 2025, follows the dissolution of its distributor agreement with Elliott Matsuura Canada Inc., which had previously been its supplier in Canada.

“Our decision to move to direct sales for these specific technologies allows us to partner more closely with our customers,” says Diederik Van Tricht, national sales manager, Zeiss Industrial Quality Solutions Canada. Earlier this year, the firm established a sales and service company in Canada for its Industrial Quality Solutions portfolio to strengthen customer excellence throughout the region. Beginning in January 2025, its showroom will be open for visitors to experience demonstrations of these technologies.

 

See also: Zeiss

Technologies: Quality Control

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