PE Firm Heartland Growth Partners with Victory Machine & Fabrication

Private-equity firm Heartland Growth Partners, Columbus, OH, backed by owner-operators of industrial companies, has announced a strategic partnership with Victory Machine & Fabrication, Sidney, OH, a provider of millwright and rigging, machining and metal fabrication services. Aaron Wilcox, Victory’s largest individual shareholder and the son of company founder Roger Wilcox, will continue to serve as president and CEO.

Heartland’s unique approach is to invite owners of complementary industrial businesses to co-invest as limited partners, providing portfolio companies with operational expertise, strategic guidance and entry into new markets. Says Max Brickman, Heartland managing partner: “We believe we can create a deeper, more lasting impact by involving industry peers who each have a personal stake in the company’s success. Our model, which combines capital and hands-on expertise, will help Victory unlock its potential.”

Among those participating in the investment as a limited partner: Coley Brady, CEO of Alliance RV, a Midwest-based recreational-vehicle manufacturer.

“I believe in supporting great businesses that not only make great products but who make an impact in their communities,” says Brady. “Heartland’s model aligns businesses with peer-investors who share their community values and manufacturing expertise.”