All About Wiegel’s New Rebranding Efforts

Metal former Wiegel Tool Works, Wood Dale, IL, has announced a rebranding effort around its name and image, introducing a better way to communicate its current service offerings. It now operates under the DBA tradename Wiegel, but retains the legal name Wiegel Tool Works. And its redesigned logo features a red, metal-stamped, forward-leaning “W” to represent its new identity, mission and business services, and forward-thinking approach to manufacturing. Included with the logo is a new tagline, “Solutions Manufactured,” coined to reflect its evolution into comprehensive product design, product development and fully automated product manufacturing and assembly.

Emphasized as part of the firm’s evolution is the addition of battery technology components such as anode and cathode collectors, current-collector assemblies, battery-cell components, battery packs and battery module components to its product portfolio.

Technologies: Management

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