Industrial Innovations Rebrands with New Strategic Plan

June 13, 2022

Industrial-Innovations-rebrandingIndustrial Innovations Inc., Grandville, MI, a manufacturer of industrial lubrication systems, announces an extensive rebranding effort to better align with company goals and vision, along with an update to the company’s logo.  A new website also is planned for release during the summer of 2022.

With innovation at the heart of the company, Industrial Innovations provides customer-driven solutions and strategic lubrication management--mix, apply, and reclaim. Says owner and CEO Troy Turnbull: “You can’t just keep throwing everything down the drain or having it hauled away as waste.  As much as 70 percent of lubricant can be reclaimed, yet few do so.  Manufacturers must lead the way with a sustainable approach.  Water is such a critical resource that many companies have now established sustainability goals to reduce their consumption drastically, and we can help.”  

Being a Fanuc Authorized System Integrator, Industrial Innovations also places emphasis on assisting customers with automated process improvements to lubrication controls.  “The automation of applied lubricants will become essential as labor continues to diminish,” says Mark Ullstrup, director of strategic development.  


See also: Industrial Innovations, Inc.

Technologies: Lubrication


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