Page 8 - MetalForming Magazine March 2022

News Fronts
Business Notes
Tower Metalworking Fluids to Undergo Rebranding
bolster production capacity and reduce lead times,” he adds. Güdel Americas will focus on controls software engineering for the future development of the Güdel Global Controls Center of Excellence.
TrimLine Adds Second Aida Servo Press
TrimLine, La Grange, OH, an IATF 16949-approved auto- motive supplier and high-vol- ume metal stamper specializ- ing in the design and fabrication high-precision tool- ing, has purchased a second Aida 630-ton progressive-die direct-drive servo press, a Model DSF-M2-6300. The firm, which installed its first 630-ton Aida servo press ear- lier this year, has taken advan- tage of its pendulum-motion capability to achieve a 25- to
30-percent increase in run rate (to 51 strokes/min.) com- pared to producing on a con- ventional mechanical press. And, say TrimLine officials, it would be able to run faster if not for a stacking bottleneck at the end of the press.
Agreements
Marlin Steel Wire
Acquires Madsen
Wire Products
Baltimore, MD-based Mar- lin Steel Wire has acquired the assets of Madsen Wire Prod- ucts, Orland, IN, a manufactur- er of security partitions for fleet vehicles and a large manufacturer of wire mesh, wire grid, wire mats and forms, and refrigerator shelves. The merger should allow the companies to ship
Tower Metalworking Fluids, Chicago, IL, has announced a company rebranding effort that, according to Scott Prince, president and CEO, will enable the company to expand its products and services, attain global growth targets and fos- ter new customer relationships.
“As an employee-owned company, we have a progres- sive mindset to keep up with
technology and continue to develop innovative metalwork- ing-fluid solutions to meet market demand,” says Prince. “Rebranding will allow us to communicate our capabilities that support the needs and objectives of our customers.”
Among rebranding initia- tives: a new website design and social-media profiles, and an updated visual brand signature.
Güdel Americas Unites U.S. and Mexican Entities
Güdel, a manufacturer of linear-motion modules, robot track-motion units, and gantry robots and components, has formed Güdel Americas, unit- ing its existing entities in the United States and Mexico. This alignment, and a new
regional strategy for growth, aims to provide customers in the Americas with improved responsiveness, access to spare parts, and local service and support, according to David Treutle, managing direc- tor. “This reorganization will
6 MetalForming/March 2022
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