Page 97 - MetalForming October 2014

Tooling by Design
be true. As a former BSA metalworking merit badge counselor, I can verify that many young men have a genuine interest in metalworking. But, facts speak for themselves—while more than 1.1 million boys have earned the metalworking merit badge, why are they not working in manufacturing?
Exposing youngsters to skilled trades isn’t limited to the Boy Scouts, and not to just boys. Popular television shows such as How it’s Made and Modern Marvels are at our disposal to educate parents, as well as young boys and girls, about the exciting world of manufacturing and the rewarding oppor- tunities that await.
I suggest businesses and trade unions consider recruiting apprentices in the same way that universities recruit student athletes. Athletes recruited by universities receive campus tours and marketing presentations highlighting the advan- tages of attending their university. And they’re given oppor- tunities to meet with and speak to current students.
Most importantly, universities routinely meet together with the student athletes and their parents. Family buy-in is cru- cial when young people are making life decisions. This may sound like a lot of work, but how else can we convince col- lege-bound students to consider the road less traveled? MF
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