Page 13 - MetalForming January 2012

The Business of Metalforming
6 months. Next we implement an educational series of social media posts that address the top-10 issues that could be avoided if your customers better applied your products. This assumes a sizeable audience already exists—if not, develop additional material to promote your educational posts. This can occur via direct mail, e-mail, press releases and print advertisements.
Last but not least, measure and track how the SMM strat- egy is impacting warranty costs.
What to Measure?
Defining a set of appropriate metrics isn’t always easy. Consider pulling in a few members from your quality-man- agement team to help develop and apply metrics that will be statistically relevant. They’re used to measuring performance.
Don’t expect quick, overnight viral growth. Instead, look for steady growth and adjust your strategy when noticing a dip or plateau in data flow. The use of complex measure- ments, such as Multiple Moving Averages (MMAs) used by stock traders, can show short- and long-term trends to pro- vide an overall view of the health of your SMM vehicles of choice.
With all new initiatives comes a learning curve, and find- ing the sweet spot that serves your audience while meeting your business objectives may take some fine-tuning. MF
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Manage your shop. Not your IT.
Keeping costs down and profitability up can be a major challenge. The right software system can help you manage your shop efficiently—without being overly complex or costly.
Epicor Manufacturing—Everyone’s ERP
Epicor Manufacturing is the right software—it’s powerful, yet easy to use, and loaded with innovative tools to synchronize supply, demand, and fulfillment as a means to reach new, industry-leading levels of business performance.
Available on-premise and on-demand, Epicor Manufacturing makes IT so easy that you can focus on what you do best...running your shop.
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This advertisement is for informational purposes only. Epicor and the Epicor logo are registered trademarks of Epicor Software Corporation. Copyright © 2011 Epicor Software Corporation.
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