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audience to experience the presenta- tion in a sensory-rich way.
Understand the purpose of the tool.
Do not use presentation software as a crutch, acting as a teleprompter from which the speaker merely reads. Pow- erPoint, Keynote and other slideshow software enhances the presentation, and allows multiple presenters from a company to consistently deliver a common message. But the software is only a tool; the presenter must con- vey the information contained in the slideshow so that the audience gains value. Resist the urge to splurge on the hundreds of typefaces, colors, transitions and pieces of clip art con- tained in the software. Design slides with open space, and keep back- grounds, use of color and text simple so that slides look consistent and not distracting.
Tell your story. Present a compelling story, à la Apple Computer’s Steve Jobs and his persuasive, easy-to-follow argu- ments that follow carefully scripted storylines complete with antagonist and hero. The antagonist might be the shortcomings of current technology, the hero your latest product solution. Follow the “rule of three” (search this term on the Internet).
Connect with the audience. Ronald Reagan, John F. Kennedy and other noted speakers knew the value of thoughtful word selection, and under- stood how ordinary language could inspire listeners. Consider the power of phrases such as “trust but verify,” “tear down this wall” and “evil empire.”
Choose visuals over copy. Info- graphics offer powerful, engaging tools to communicate information. Develop slides that communicate ideas using informative images or graphics, rather than bullet points. There are plenty of resources available to help presenters learn to prepare good visuals. Search the Internet for the keyword “infographics;” check out Edward’s Tufte’s books on the subject of envisioning information; and obtain a copy of Dan Roam’s books on problem-solving with pictures.
Technology matters. Technology www.metalformingmagazine.com
can play a big role in presentation pol- ish and flexibility. For example, include a simple navigation bar in the presen- tation so that the material can quickly be adapted to suit a particular audience and its interests. Also, use the right delivery device for the situation. A tablet PC or iPad, for example, with solid-state data storage, provides snap- py screen loading and video playback
without having to fumble with the slower operating systems and disk drives that plague laptop computers.
Be prepared. Even after mastering all of the concepts described above, nothing can substitute for a well- rehearsed and personable speaker who not only is knowledgeable but who also adapts to the expectations of the audience. MF
The Business of Metalforming
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