Page 28 - MetalForming February 2011

Networking
the course of giving time and effort to civic causes, you form lasting relation- ships that broaden and deepen your personal and business networks. If you go in not to benefit but to contribute, the social capital you accrue will even- tually reward you in other ways and from other directions—business among them.
Friends on the Big River
Developing and coordinating the four major streams of your networking river is essential for getting the maxi- mum amount of referral-based busi- ness possible. Why? Because it gives you many different ways of making new contacts, puts you in touch with other people’s networks, and multi- plies the power of your networking by making you the link between a number of diverse networks—professionals, salespeople, trade workers, retail busi- ness owners—whose combined reach is broader and richer in coverage than any single group. It will reach beyond the horizon and from the ground to the sky.
Now, here’s one more element in this river that we didn’t mention earli- er, one in which you will find yourself in mutually beneficial contact with more than any other part of your network. Close around you, like the knights around King Arthur’s Round Table, will be your most trusted and intimate friends, colleagues and family mem- bers. The most successful networkers usually have six to 12 people in their inner circle, relationships that have come from any or all of the streams of their network. The deep relationships with these strong contacts bring them most of the business they need and provide a steady, high-quality supply of new contacts and prospects. Referrals from outside this inner circle are sim- ply icing on the cake.
Once you’ve established this inner circle, make it a priority to meet with a member of that group at least once every other month. That way you won’t lose touch with any of them, and they’ll always be on top of what’s going on with your business. MF
Press Controls For All Presses
One Source
One Solution
Toledo Integrated Systems
Press Pilot 150 Control
We Provide Solutions For...
Mechanical Presses Hydraulic Presses Forging Presses Transfer Presses
Maximizer TPC (Total Press Control)
Toledo Integrated Systems Toledo Transducers, Inc.
www.ToledoIntegratedSystems.com 800-T-Toledo 419-867-4170
26 MetalForming/February 2011
www.metalformingmagazine.com