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On Deck: GDIS 2025

April 3, 2025
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The 23rd edition of Great Designs in Steel, set for May 21 in Novi, MI, goes big on automotive, with OEM and Tier presentations, body-in-whites, and much, much more.

The world’s longest-running automotive-materials symposium, the American Iron and Steel Institute’s Great Designs in Steel (GDIS), is set to present for the 23rd yr. on the latest steel technology and applications. Slated for May 21 at the Suburban Collection Showplace in Novi, MI, GDIS 2025 promises a full day of presentations across multiple tracks, as well as exhibits by automotive OEMs and other steel-related technology and service providers. Submit a complimentary-registration request. 

Auto-OEM Presentations with BiWs

GDIS-2025-Automotive-Great-Designs-in-SteelThe estimated 1200 attendees can expect a heavy dose of automotive content, including three OEM presentations on vehicle architectures: Volkswagen ID. Buzz—BiW (body-in-white) Vehicle Construction; General Motors 2025 D-Segment Crossover Architecture (Traverse/Acadia/Enclave); and Rivian 2nd-Generation R1 Body Structure Evolution and Repairability. And, each presentation pairs with a BiW onsite amongst the exhibits. 

With a finalized agenda coming soon, the expected 24 GDIS technical presentations organize within three tracks: Vehicle Architectures, Manufacturing Materials and Joining. Look for offerings such as Front Giga Casting Comparison to Lightweight Steel Solutions; Optimization of Stellantis Side Structures through Press Hardened Steel; and New All Steel Rocker Assembly. Additional technologies covered will include deep drawing, tubular hydroforming, resistance spot welding, 3rd Gen advanced high-strength steels (AHSS) and stamping of AHSS, and hot stamping.

“This year, despite uncertainty and hesitation in the automotive industry and talk of downturns, the automakers really are engaged,” says Brian Esterberg, AISI senior automotive market strategist, in assessing the planning for GDIS 2025. “Automaker participation at the vehicle-architecture level is the highest we’ve seen in years at this event.”

At three points throughout the day, the hall’s main stage will feature each OEM presentation. Presentation BiWs will be located just outside of the main exhibit hall. Indeed, the BiWs are significant.

“The BiWs on display are the VW ID. Buzz, the current North American utility vehicle of the year; the platform for three of GM’s North American SUVs; and Rivian, with its body-structure making the evolution from aluminum to steel,” Esterberg says. “These OEM presentations will take place at session breaks to allow everyone to attend without missing a track presentation.” 

Leading off GDIS 2025, Lourenco Goncalves, Cleveland-Cliffs chair, president and CEO, provides the steel-industry keynote, with Lyndon Lie, executive VP and chief engineering officer, Volkswagen Group of America, as the automotive keynote speaker. The speaker agenda also includes a who’s who of industry professionals from Auto/Steel Partnership, Nissan, Macrodyne, EWI, Stellantis, Schuler and others.

Panels on AHSS Formability and AI

Of particular note: GDIS panel sessions exploring the hot-button topics of AHSS formability and artificial intelligence (AI). The panels will feature prominent industry experts including a couple familiar names to MetalForming readers and Precision Metalforming Association (PMA) conference attendees: Art Hedrick, owner of Dieology LLC and author of MetalForming’s Science of Forming column, and former columnist and frequent contributor Dr. Danny Schaeffler, president of Engineering Quality Solutions, Inc. 

Schaeffler will moderate a panel by PMA and MetalForming: magazine: Stamping of New Advanced High-Strength Steels, featuring Hedrick as a panelist along with Vincent Millioto, senior specialist-technical (BIW/Metallics), Martinrea International; Darryl McCaleb, lead research engineer, ArcelorMittal; and Scott Stevens, senior director, applications and advanced engineering, Cleveland-Cliffs. 

As AHSS sees wider deployment in automotive-body structures, the panel will discuss challenges that OEMs and their suppliers face when they attempt to blank, form and join these new steels. To be explored by this panel: AHSS formability; simulation; die design, build and maintenance; and education of those tasked with working with AHSS.

“Formability always has been front and center at GDIS and that continues this year with the AHSS panel and other presentations,” says Dr. Hesham A. Ezzat, AISI senior technical consultant, automotive program. 

The Artificial Intelligence in Automotive Steel panel, moderated by Mike Davenport, executive director, Auto/Steel Partnership, explores an emerging trend in the steel and vehicle industries.

“How would AI and machine learning play into major automotive-industry buckets: materials, manufacturing and design for performance?” offers Ezzat in assessing the technology. “The steel industry continuously refines its automotive sheet grades and conducts exhaustive tests to characterize their mechanical properties and constitutive behaviors. The results, in turn, are given to part manufacturers and vehicle-design engineers to allow them to analytically assess formability and structural performance successfully ahead of hardware production.

Green Designs in SteelGDIS 2025 Symposium

May 21, 2025

Suburban Collection, Showplace, Novi, MI

For details and to submit a complimentary-registration request, visit steel.org/great-designs-in-steel.

“Fundamentally, AI and machine learning are expected to contribute to all phases of vehicle production, from development of the steel grade to designing the components for formability and performance, to assembly and joining of the components, to final inspection of the finished product,” he continues. “AI will allow the seamless transfer of information across disciplines to enhance accuracy, increase confidence, and reduce development time and cost. Automotive engineers have been aspiring to true multidisciplinary optimization techniques that will enable the optimizing of designs , not only for performance, but also for manufacturing, cost, material usage, etc. AI finally may create a path to this lofty goal.”

The AI in Automotive Steel panel will feature presentations and discussion that explore progress and needs to achieve such a goal.

GDIS-Aligned Webinars

Last year, to provide year-round sharing of information and education via ongoing knowledge transfer, AISI debuted the GDIS Technical Webinar Series. In February, the series offered Press-Hardened Steel in Automotive Applications, by ArcelorMittal Global R&D.

Following GDIS 2025, the series will resume bimonthly. Previous webinars have included A Novel Approach for Precise Calibration of Force-Based RSW Failure Criteria Implemented in LS-Dyna, University of Waterloo (Ontario, Canada); Development of C-Star and CCBE, the Cleveland-Cliffs Battery Enclosure, Cleveland-Cliffs; and Hot Stamping Product & Process Innovations—Rear Frame Gigastamping & 2nd Gen Multistep Hot Stamping, Gestamp North America R&D. These webinars will be available at autosteel.org. 

“We’ve taken the whole aspect of learning and sharing outside of just having one annual event,” Esterberg explains. “These webinars give us the ability to extend the educational value of GDIS.

“GDIS is a technology-transfer symposium—collaborative sharing and knowledge transfer,” he concludes. “We see a demand from the industry to learn more about these new steels and how to manage them, from part suppliers to OEMs to repair centers. GDIS at its core is all about pre-competitive networking, sharing of insights and the sharing of technological ideas that help us advance together.” 

Check out the GDIS 2025 preliminary agenda. MF

Industry-Related Terms: Blank, Center, Core, Die, Drawing, Form, Forming, Hardware, Transfer, Forming, Assembly, Deep Drawing, Forming, Spot Welding, Stamping, Welding
View Glossary of Metalforming Terms

 

See also: American Iron & Steel Institute

Technologies: Management, Materials

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