Materials & Coatings



Steel Shines at the Auto Show's Ram Exhibit

Thursday, March 1, 2018

One of the most attention-grabbing displays at the 2018 North American International Auto Show, held in January in Detroit, was the 2019 Ram 1500 exhibit. An interactive steel display included four removable panels featuring conventional steel, high-strength steel, advanced high-strength steel (AHSS) and ultrahigh-strength steel. Each panel is a different thickness and strength, helping attendees understand how various grades of steel help achieve lightweighting, strength and occupant-protection goals.

Reportedly, this is the strongest Ram 1500 ever, featuring more than 98 percent AHSS in the frame and 54 percent in the core body structure. The extensive use of AHSS also enabled a weight savings of nearly 225 lb. The exhibit, designed by the Steel Market Development Institute (SMDI), a business unit of the American Iron and Steel Institute, in collaboration with Ram, “is a great demonstration of how steel is driving automotive innovation,” says Jody Hall, vice president of the automotive market for SMDI.

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See also: Steel Market Development Institute

Related Enterprise Zones: Materials/Coatings

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